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Web/Data Marketing Senior Manager

Job Title: Web/Data Marketing Senior Manager
Contract Type: Permanent
Location: Japan
Specialisation:
Contact Details: Motohiro Matsuyama
Contact Email: motohiro.matsuyama@jac-recruitment.com
Published: 3 months ago

採用背景

組織変更に伴う増員です。同社のECサイトのデータ分析、アクセス解析、UI分析などを通じて、同社の日本向けEコマースビジネスを統括して頂きます。

 

業務内容

Summary

The E-Commerce Manager’s responsibility is to be the local market expert and driving local relevancy and competitiveness of the business across product, platform, and health of site, price and customer experience by working closely with global stakeholders (marketing, product, and supply and customer experience teams)

 

Job Description

KPI tracking and Day-to-Day Operations (30%)

  • Maintain market site health by monitoring key metrics (visitors, transactions, conversion, platform, marketing channel & Hotel/Flight/Package performance etc.) and develop/implement performance improvement plans
  • Monitor, analyze and diagnose site issues through site analytics tools and raise site issues/booking issues for resolution

 

Customer Journey Analysis (30%)

  • Understand and report on key drivers of customer conversion (UI, bugs, site features, etc.), including customer satisfaction and attrition (Funnel analysis)
  • Actively investigate known or suspected issues of conversion breakdown through different sources, including customers’ opinions, error reports, outages, research, and employee observations. Quantify issue impact on the P&L and produce business case to drive appropriate prioritization

 

Local insights and competitiveness (30%)

  • Be the local market expert and go-to person by sharing local market and competitor insights, local market data with global stakeholders
  • Enhance functional performance through global initiatives including competitor teardowns, bug bashes, user acceptance test, user research, localization & tone of voice review
  • Develop strong Test and Learn ideas to improve site performance by adopting a common, hypothesis based approach
  • Identify customer experience opportunities in partnership with Global Customer Experience team

 

Drive growth and strategy (10%)

  • Understand Winning Market Strategies and support key market initiatives
  • Identify and lead key opportunities through Destination lenses (e.g. Top destinations, domestic, Inbound)

 

勤務地

東京オフィス

 

募集要項

<必須要件>

  • 3年以上のWebサイト、データ分析のご経験
  • BtoCビジネス経験
  • ビジネスレベルの英語力
  • 外資系企業での就業経験

 

<歓迎要件>

  • 旅行業界、Online Travel Agency(OTA)での就業経験
  • Eコマースビジネス経験
  • マーケティング、データ分析ツール使用経験(Adobe Analytics、Google Analyticsなど)

 

雇用条件

給与:ベース1100~1500万円+ターゲットボーナス

(上記は目安です。詳細は面接の上決定します)

福利厚生:社会保険、交通費、フィットネス補助、旅行補助金 など

休日:土日、祝日、有給休暇、傷病休暇、産休休暇、育児休暇

 

Interested candidates, kindly send your detailed resume in MS Word including:

1) Expected salary

2) Current and last drawn salaries

3) Reason for leaving current and past employments

 

Directly to motohiro.matsuyama@jac-recruitment.com and CC jac.hk@jac-recruitment.com