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Chief Marketing Officer

Job title: Chief Marketing Officer
Contract type: Permanent
Location: Hong Kong
Specialisation:
Reference: HK_BAN_001511[257]
Contact details: Ping Ping Wong
Contact email: pingping.wong@jac-recruitment.com
Job published: 3 days ago

The Job

The company is now expanding its business, therefore, they are currently looking for a highly motivated marketing and branding person with 10 years of solid marketing experience, preferably who has covered personal loan products in either banks or consumer lending business.

The role will help strengthen the marketing strategy and planning especially in handling digital marketing for its business to grow further and increase the awareness of the brand as well.

 

Primary Responsibilities

  • Fully responsible for marketing strategy and planning of the Company.
  • Perform marketing research and identify suitable channels to penetrate new and existing markets.
  • Develop marketing strategies and execution plans to raise brand awareness, digital audience growth, and expand customer base.
  • Develop and manage marketing and promotional materials include company profile, product catalog, brochure and PowerPoint presentations.
  • Develop and execute creative product promotion contents and campaigns on social media platforms include Facebook and Search Engine Marketing.
  • Manage marketing budget in digital marketing (SEM).
  • Proven track record of SEM management is a must.
  • Monitor the advertising agency for the overall marketing implementation.
  • Possess of google analytical skills.
  • Work with the Parent Company in Japan for subsidiary marketing activities.

 

Requirements

  • Ability to work independently to drive growth of business.
  • Excellent command of English and Cantonese, Japanese language would be advantage but not a must.
  • Strong communication and interpersonal skills
  • Client is in the money lending business, HQ in Japan.

 

Personal data collected will be used for employment-related purposes only. We regret to inform that only shortlisted candidates will be notified.

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