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AVP/ VP of Marketing

Job Title: AVP/ VP of Marketing
Contract Type: Permanent
Location: Hong Kong
Specialisation:
Reference: CL-190409-2
Contact Details: Carmen Lee
Contact Email: carmen.lee@jac-recruitment.com
Published: 2 months ago

AVP/ VP of Marketing ( Banking )

 

My client is looking for a seasoned professional to fill the role of AVP, VP of Marketing. This candidate will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company’s internal stakeholders base, and creating effective strategies that will promote the long-term growth of the firm.

Responsibilities:

  • create awareness of and develop the brand you're marketing

  • Support corporate social responsibility

  • communicate with target audiences and build and develop relationships

  • help with marketing plans, advertising, direct marketing and campaigns

  • work closely with in-house or external parties to design marketing materials such as brochures and adverts

  • write and proofread marketing copy for both online and print campaigns

  • produce creative content, including videos and blog posts

  • run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement

  • organise and attend events such as conferences, seminars, receptions and exhibitions

  • source and secure sponsorship

  • arrange the effective distribution of marketing materials

  • conduct market research, for example using customer questionnaires and focus groups

  • develop relationships with key stakeholders both internal and external.

  • Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)

  • evaluate and review marketing campaigns, advertising and to make sure the correct mediums are being used and campaigns are effective

  • track marketing performance and return on investment and prepare weekly or monthly reports for management

  • lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities

  • oversee and manage the marketing budget.

 

Requirements:

  • Bachelor’s Degree in Marketing, Advertising or related discipline

  • Excellent command of English, Cantonese and Mandarin

  • 6+ years’ experience in a marketing role, preferably from banking and finance industries

  • Strong organization and prioritization skills

  • Proficiency with Google Analytics and web analysis tools

  • Ability to work well in a fast-paced, collaborative environment

  • Strong understanding of Microsoft Office programs

  • Excellent analytical, communication and presentation skill

 

For more information on this and other vacancies please contact Banking and Finance Manager, Carmen KM Lee on +852 25856770. 

 

Interested candidates, please send an updated CV to jac.hk@jac-recruitment.com  and carmen.lee@jac-recruitment.com. Thank you!

All information received will be kept in strict confidential and only for recruitment purpose.